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CBA Newsroom

Natalie Drdek

(Via Sage Journals) Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

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Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes … Read more

(Via Business Expert Press) Doing Business In The United States: A Guide For Small Business Entrepreneurs With A Global Mindset

Doing Business In The United States: A Guide For Small Business Entrepreneurs With A Global Mindset

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the … Read more

(PDF) 2016 LMU M-School / Carbonview Annual Ad Industry Talent Survey

2016 LMU M-School / Carbonview Annual Ad Industry Talent Survey

The advertising industry has been talking about talent as one of the biggest issues facing the business for years. Yet, despite all of the news and attention, there isn’t much … Read more

(Via Graziadio Business Review) Big Data Decision Making: Is There Room for Intuition in the Era of Big Data?

Big Data Decision Making: Is There Room for Intuition in the Era of Big Data?

The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report … Read more

(Via Campaign US) Four Simple Ways to Cultivate Creativity

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Creativity is high in demand and low in supply. How can the industry increase the wattage? In today’s world of advertising and marketing, change is the only constant. Well, except … Read more

(Via MediaPost) The New Ad-Marketing 101: Ditch The Text Books, Embrace The Chaos

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Within the higher education community, professors have become too comfortable using textbooks. In the field of marketing, which I teach at the college level, our best textbooks contain loads of … Read more

(Book) Herding Cats: A Strategic Approach to Social Media Marketing

Herding Cats: A Strategic Approach to Social Media Marketing

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, … Read more

(Via ResearchGate) We’re All Connected: The Power of the Social Media Ecosystem

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Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns … Read more

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