Natalie Drdek

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the … Read more

The advertising industry has been talking about talent as one of the biggest issues facing the business for years. Yet, despite all of the news and attention, there isn’t much … Read more

The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report … Read more

Creativity is high in demand and low in supply. How can the industry increase the wattage? In today’s world of advertising and marketing, change is the only constant. Well, except … Read more

Within the higher education community, professors have become too comfortable using textbooks. In the field of marketing, which I teach at the college level, our best textbooks contain loads of … Read more

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, … Read more

Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns … Read more