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CBA Newsroom

Taylor Polk

(Via AdForum.com) Professor Matt Stefl Talks About the Industry, Students, & Teaching

Point of View: Professor of Advertising, Matt Stefl

What are the skills, interests, and personality traits necessary for a student to be successful in a marketing and advertising program? Why are these important for students to have? In … Read more

(PDF) Exploring the Meaning of Luxury to Gen Z: A Firsthand Exploration of Post-Millennial Consumption and Aspiration

Exploring the Meaning of Luxury to Gen Z: A firsthand exploration of post-millennial consumption and aspiration

Millennials are the most researched and marketed to generation in history. But for forward-thinking brands and marketers, what— or who— is next? In an age when marketers are spending five … Read more

(Via Graziadio Business Review) Is the Internet Killing your Creative Potential? Lessons from the Art of Paper Airplane Making

A woman using a laptop and taking notes

The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple … Read more

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