Dayle Smith, dean of LMU College of Business Administration, will serve as president-elect of the International Association of Jesuit Business Schools (IAJBS). IAJBS is an international network of academic leaders … Read more
By Catherine Kennedy ’22 Clinton Branch, M.S. ’21, knows that when challenging situations arise, having confidence, patience and following your heart often lead to greater success. This unwavering faith and … Read more
By Catherine Kennedy ’22 Mardi Norman, EMBA ’02 is an inspirational entrepreneur and businesswoman whose impact has been felt in the corporate world and in the community. Mardi is president … Read more
Program: M. S. in Management Hometown: Los Angeles, CA Undergraduate Experience: Loyola Marymount University | B.S. in Economics and B.A. in Psychology What was the aha moment that led you … Read more
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes … Read more
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the … Read more
What are the skills, interests, and personality traits necessary for a student to be successful in a marketing and advertising program? Why are these important for students to have? In … Read more
In January 2018, Robin Choe, EMBA ’13, was promoted to head of North Asia at Mattel, Inc. overseeing Japan, Korea, Hong Kong and Taiwan.* He talks about how an EMBA … Read more
Millennials are the most researched and marketed to generation in history. But for forward-thinking brands and marketers, what— or who— is next? In an age when marketers are spending five … Read more
In his new book, “BP Blowout: Inside the Gulf Oil Disaster,” Prof. Daniel Jacobs examines the ongoing consequences of the disaster that killed 11 people and discharged 3.2 million gallons … Read more
The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple … Read more