Five CBA Students Honored at Areté Awards for Outstanding Service
On March 20th, 19 LMU students (five from the CBA) were honored at the annual Areté Awards hosted by LMU’s Center for Service & Action. Areté is the Greek word … Read more
Uncategorized
Center for Asian Business Awards Scholarships for Study in Korea
The Center for Asian Business at Loyola Marymount University is pleased to award four summer scholarships, named the John P. Daly, S.J. Scholarships for Study in Korea, to Ashley Hudson, … Read more
CBA Students Win Paid Internship with Advertising Agency TBWA\Chiat\Day
In early February, LMU hosted a unique program called The One Club Creative Boot Camp in Los Angeles for students on the west coast interested in learning more about the … Read more
Marketing Students from Paris Offer Advice to Newly-Launched Business
The College of Business Administration hosted its annual LMU Business Exchange event on the afternoon of Friday, March 1st. This year’s theme focused on cutting-edge web-based sales and marketing technology … Read more
Serial Tech Entrepreneur Brad Keywell’s Secrets to Success
Take a look at the resume of Brad Keywell and it’s hard to imagine that these are the accomplishments of a single person. Anyone would be considered lucky to have … Read more
USC Professor Addresses Territorial Disputes in East Asia
On the evening of February 13th, the Center for Asian Business welcomed Dr. David Kang as its first guest speaker of the spring semester. Considered one of the top Korean … Read more
CBA Students Score High in Institutional Investor Student Analyst Competition
Eight students from Loyola Marymount University’s College of Business Administration finished in the top 100 of the All-America Student Analyst Competition, sponsored by the Institutional Investor magazine group. LMU was … Read more
LMU Entrepreneurship Students Win First Place at Global Case-Writing Competition
A team of four LMU entrepreneurship students won first place at the Baylor-USASBE (United States Association for Small Business and Entrepreneurship) Student Case Writing Competition held January 10 in San … Read more
Serial Tech Entrepreneur Brad Keywell’s Secrets to Success
Take a look at the resume of Brad Keywell and it’s hard to imagine that these are the accomplishments of a single person. Anyone would be considered lucky to have … Read more
Marketing Guru Gives Rousing Presentation on the Digital Revolution
The M-School: Institute of Marketing at LMU set the bar high for its new speaker series with digital advertising guru Dietmar Dahmen as its first guest. Dahmen’s rousing lecture, titled … Read more
(Via ResearchGate) We’re All Connected: The Power of the Social Media Ecosystem
Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns … Read more