LMU’s innovative M-School, an undergraduate program designed to train world-class advertising and marketing professionals for today’s digital business environment, announced its new advisory board featuring a who’s who of the West Coast marketing world.
“We’ve assembled a group of some of the most innovative thinkers in modern marketing to help shape and grow LMU’s breakthrough M-School program,” said Eric Johnson, founder and president of Ignited, and president of thinkLA.
The board, which had its first meeting on Wednesday, June 11, includes: Winston Binch, chief digital officer, Deutsch LA; Patricia Korth-McDonnell, partner and managing director, HUGE; Dave Madden, senior vice president, Electronic Arts; Ivan Perez-Armendariz, chief digital officer, CP&B; Dustin Callif, managing partner, Tool of North America; Michael Dubin, founder and CEO, Dollar Shave Club; Carisa Bianchi, former president, TBWA\Chiat\Day; Tressie Lieberman, director of social and digital marketing, Taco Bell/Yum Brands; Bud Caddell, partner and founder, @Undercurrent; Eric Johnson, founder and president, Ignited; Jerry McGee, West Coast director, 4As; Susan Franceschini, executive director, thinkLA; and Roger Van Remmen, president and CEO, Brown, Van Remmen, Kanuit, Inc.
“The M-School and its newly formed board of advisers is a symbol of the strong partnership between LMU and the LA marketing and advertising community in and around Silicon Beach,” said Binch, a member of the new board. “Deutsch LA is excited to be working closely with LMU and its M-School initiative to help create the next generation of home-grown advertising and branding talent.”
For LMU and its College of Business Administration, the M-School and its board represent a valuable alliance needed to prepare students for the real world of work they will enter upon graduation.
“The last two decades have welcomed significant innovation in the ways that universities and professionals have collaborated to provide a more meaningful education for both students enrolled in degree programs and professionals who view education as a lifelong experience, said Dennis Draper, dean of LMU’s College of Business Administration. “The M-School initiative represents one of those significant collaborations that promises to be a truly transformative experience for both our students and the members of the industry at large.”