MSBA Students Place in Global Data Science Competition
A team of Master of Science in Business Analytics students placed in the top four out of 25 teams in the 2019 Data Science Competition, which took place at the … Read more
Marketing
LMU Places Second in Global KPMG Innovation Challenge
A team of four undergraduate business students from LMU placed second in the Global Finals of the KPMG Innovation and Collaboration Challenge (KICC), held in Buenos Aires, Argentina. The interdisciplinary … Read more
Meet LMU Branding Expert Matt Stefl
With nearly two decades of advertising and brand building experience, Matt Stefl is an industry veteran. Prior to joining LMU as clinical professor of marketing and co-director of the M-School … Read more
Marketing Professor David Stewart Receives Lifetime Achievement Award
David Stewart, President’s Professor of Marketing at Loyola Marymount University, has been selected to receive the “Marketing and Society Lifetime Achievement Award” from the American Marketing Association (AMA). The award … Read more
A Man with a Vision: J.D. Power Gives Customers a Voice
LMU’s College of Business Administration was fortunate to have business icon J.D. “Dave” Power grace the Hilton stage for the second time in the last five years. Moderated by President’s … Read more
Matt Stefl Joins CBA as Clinical Professor and Director of the M-School
An industry veteran Matt Stefl has joined Loyola Marymount University’s College of Business Administration as clinical professor and director of the M-School, a cutting-edge undergraduate program designed to cultivate advertising … Read more
Futurology with Dietmar Dahmen
The speed of change has overtaken the learning curve. 75% of CMOs believe there has been more change in the last two years than in the 50 years before. Half … Read more
M-School Forms Advisory Board to Train Next Generation of Talent
LMU’s innovative M-School, an undergraduate program designed to train world-class advertising and marketing professionals for today’s digital business environment, announced its new advisory board featuring a who’s who of the … Read more
Caleb Nyberg: Ad Exec in the Making
Written by Undergraduate Admissions: Senior marketing major and Presidential Scholar Caleb Nyberg will graduate in May with a pretty good idea of what his future holds. With an internship with … Read more
Workshop Helps Participants Build a Better Personal Brand
LMU’s College of Business Administration welcomed marketing consultant and brand strategist Kevin Susman on July 31 as part of its popular Business Exchange seminar series. Susman is founder of StormCellar, a … Read more
M-School Students Tackle the Reinvention of the TV Dinner
It was an intriguing challenge: reinvent the classic TV dinner in 14 weeks using new branding and packaging. Marketing students at LMU answered the challenge at a final pitch event … Read more