Several marketing faculty in the College of Business Administration (CBA) are bringing international attention and engagement to LMU through their work on two international virtual conferences. Both conferences were originally … Read more
Aidin Namin, assistant professor of marketing, was selected as the winner of the Association of Collegiate Marketing Educators (ACME) 2020 Teaching Innovation Award. Aidin won this national teaching award – … Read more
Marketing students from Professor Abaro Ibarra’s “Advertising & Promotion” and “Marketing Principles” courses received a special treat when guest speaker Aaron Walton joined a recent class session via Zoom. Aaron … Read more
Each semester, as part of their final projects, students from Steve Rossmann’s “Entertainment Marketing” class pitch a film strategy from up-and-coming films to studio executives. This assignment started when 20th … Read more
A team of Master of Science in Business Analytics students placed in the top four out of 25 teams in the 2019 Data Science Competition, which took place at the … Read more
A team of four undergraduate business students from LMU placed second in the Global Finals of the KPMG Innovation and Collaboration Challenge (KICC), held in Buenos Aires, Argentina. The interdisciplinary … Read more
With nearly two decades of advertising and brand building experience, Matt Stefl is an industry veteran. Prior to joining LMU as clinical professor of marketing and co-director of the M-School … Read more
David Stewart, President’s Professor of Marketing at Loyola Marymount University, has been selected to receive the “Marketing and Society Lifetime Achievement Award” from the American Marketing Association (AMA). The award … Read more
LMU’s College of Business Administration was fortunate to have business icon J.D. “Dave” Power grace the Hilton stage for the second time in the last five years. Moderated by President’s … Read more
An industry veteran Matt Stefl has joined Loyola Marymount University’s College of Business Administration as clinical professor and director of the M-School, a cutting-edge undergraduate program designed to cultivate advertising … Read more
The speed of change has overtaken the learning curve. 75% of CMOs believe there has been more change in the last two years than in the 50 years before. Half … Read more